Schedule

November 11-12, 2008 (SEO Basics and Reporting)

  • Introduction to Search Engine Marketing
  • Basic Search Optimization
    • Meta Tags Mapping keywords to relevant pages, create titles and descriptions for every page, and submit for approval.
    • Optimize Optimizing the sites content includes; headers, paragraphs changes, images text, link text, and use of relevant keywords for each page.
  • Web stats and Ranking Report Analysis
    • Webstats Analysis Analysis the webstats for keyword research and previous months stats/trends, and conversions.
    • Review Search Engine Ranking Reports Identifying trends and understand future strategy.
  • Pay-Per-Click Basics
    • Campaign Setup, Creating and breaking out AdGroups, A/B testing, Third party click tracking, quality score, and optimization.
  • Pay-Per-Click Tracking and Reporting
    • Ad and Webstats Analysis Analysis the PPC and webstats for keyword research, previous months stats/trends, conversions, and ROI.

November 19-21, 2008 (In Depth and Optimization)

  • In Depth Search Optimization
    • Keyword Analysis An extensive analysis, looking at competition, site content, and recommended keywords.
  • Link Building
    • Submissions; Social Sites, Articles, link partners, RSS submissions, PR, 3 way linking, blog, and Viral Content links.
  • Internal Link Structures
    • Site Link placement; navigations, content, structure programming, and sitemaps.
    • Site Audit Reviews current site structure, content, and suggests recommendations.
  • Advanced Pay-Per-Click
    • AdWords Editor, Managing large accounts, advanced quality scoring, effects of account changes, history, and other scoring methods.