Best On-page SEO Tools – The Ultimate 2024 Guide

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• SEMrush: Renowned for its comprehensive SEO analysis tools, SEMrush excels in keyword research and competitor analysis, providing valuable insights for improving search engine rankings.
• Answer The Public: It stands out for its innovative approach to content originality, offering visual mind maps that display search trends and related queries, helping users discover fresh and relevant topics.
• Woorank’s SEO Tool: Highly regarded for its in-depth website analysis capabilities. It provides detailed audits for on-page and technical SEO aspects, helping users identify and address issues promptly.
• Animalz Revive: Focuses on content refreshment, helping users identify and update outdated content. Analyzing website content for traffic decline provides data-driven recommendations for revitalizing underperforming articles.
• CanIRank: Stands out for its AI-powered keyword and content strategy optimization. It offers insights and recommendations based on data analysis, helping users refine their SEO strategies.

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Understanding the complexity of on-page SEO and mastering its main tools and strategies is a big step toward enhancing your online visibility in 2024. We’ve curated a comprehensive guide on the best on-page SEO tools to assist you on this journey.

As we unfold the capabilities of these tools, we will touch upon how they can boost your SEO performance and assist you in various aspects. So, let’s discover the pros and cons and pricing details that can catapult your website to the forefront of search engine results. 

What are On-Page SEO Tools?

On-page SEO tools are game-changers for boosting the visibility and ranking of a web page on search engines. These software programs analyze different elements and offer practical suggestions for improvement, aligning with established best practices and algorithms.

Selecting the most suitable tool depends on your requirements, budget, and website scale. Still, they should be integrated into a broader SEO strategy encompassing content quality, link building, and technical SEO optimization.

The best on-page SEO tools are there to dissect the complexities of website optimization. From analyzing page titles and meta descriptions to conducting site audits and backlink assessments, they offer a holistic approach to incorporate into your strategy. 

Considering the difference between on-page and off-page SEO, we unravel how each tool suits your needs. Learn how they can help you avoid common on-page SEO mistakes and propel your business toward SEO excellence.

The Ultimate On-page SEO Tools List for 2024

We’ve analyzed over 40 participants from the market’s most renowned on-page SEO tools list. Let’s discover how these tools can help you reap the on-page SEO benefits and why they stand out. 

Tool	Best for	Standout Feature	Pricing
SEMrush	Comprehensive SEO Analysis	Extensive keyword research and competitor analysis	Start at $129.95/mo
Answer The Public	Content Idea Generation	Visual mind maps for exploring search trends	Start at $9/mo
Woorank’s SEO Tool	Website Analysis	Comprehensive on-page and technical SEO audit	Start at $89.99/mo
Animalz Revive	Content Refresh	Identifying and refreshing outdated content	Free
CanIRank	Keyword and Content Strategy	AI-powered keyword and content optimization	Free plan available, paid plans start at $49/mo

1. Semrush

Semrush is an all-in-one SEO software that caters to your diverse needs. It specializes in SEO, PPC, SMM, keyword research, click-through rates, competitive research, PR, content marketing, marketing insights, and campaign management. 

Source: Semrush – Semrush SEO Toolkit

Features

• Detecting and resolving issues within your website, from crawlability to performance and internal linking. 
• Monitoring your site and competitors’ rankings.
• Backlinks analysis.
• Keyword research and analysis. 

Advantages

• Comprehensive site audit.
• Precision tracking with the Rank Tracker tool.
• Advanced backlinks analysis.
• Powerful Keyword Magic Tool for keyword ideas and insights.

Disadvantages

• Advanced features are part of premium plans.
• Not as user-friendly as its competitors.

Pricing

Plan	Price	Ideal For	Projects	Keywords to Track	Results Per Report	Additional Features
Pro	$129.95/mo	Newbies and Small Teams	5	500	10,000	Competitor analysis, website audit, keyword research, advertising tools, backlink analysis, and more.
Guru	$249.95/mo	Agencies and Mid-Size Businesses	15	1,500	30,000	All Pro features plus Content Marketing Toolkit, Looker Studio integration, multi-location and device tracking, historical data, and others.
Business	$499.95/mo	Large Agencies and Enterprises	40	5,000	50,000	All Guru features plus API access, Share of Voice, free migration from third-party tools, extended limits, PLA analytics, etc.

Reasons to Use

• All-in-one platform with various features under one roof.
• Data-driven insights for informed decision-making.
• Find winning keywords for paid advertising campaigns.
• Analyze competitor ads and craft compelling ad copy.
• Optimize landing pages for higher conversion rates.
• Uncover high-potential keywords and track competitor strategies.
• Audit your website for technical SEO issues and optimize content.

2. Answer The Public

Answer the Public is an audience-based search listening tool for SEO and content marketing. It helps identify people’s questions and phrases while seeking information about your chosen keyword. Just type the target keyword in the search bar and analyze the results.

Source: Answer the Public – Discover what people are asking about

Source: Answer the Public – Search by keyword

Source: Answer the Public – Detailed results with key indicators

Features

• Discovering various search queries related to a target keyword.
• Presenting data in visual mind maps.
• Identifying sentiments associated with your keyword.
• Filtering by search types.
• Export search results data to CSV or PDF for further analysis.

Advantages

• Helps discover long-tail and niche keywords.
• Provides valuable insights for search queries for your topic.
• User-friendly and easy to navigate for beginners.

Disadvantages

• Limited searches and data exports in the free trial or the cheapest plan.
• Not focused on keyword difficulty.
• It doesn’t provide technical SEO analysis.

Pricing

Source: Answer the Public – Monthly pricing plans 

Source: Answer the Public – Lifetime pricing plans

Reasons to Use

• It can help you find unique keyword ideas with low competition.
• Provides insights into user intent.
• It’s a budget-friendly option for user intent research.

3. Woorank’s SEO & Website Analysis Tool

Woorank’s SEO & Website Analysis Tool is a platform designed to help you improve your online presence, providing insights into various aspects of a website, including SEO, usability, and performance. 

Source: Woorank’s SEO & Website Analysis Tool – Enter the website’s URL to run an instant analysis

Source: Woorank’s SEO & Website Analysis Tool – Analysis results for the desired website

Features

• Analyzing your website’s on-page SEO, mobile-friendliness, and overall health.
• Identifying relevant keywords based on your website content.
• Detecting your competitor’s SEO strategies and areas for improvement.
• Scanning your website for technical issues.
• Optimizing your website for local search results.
• Providing specific recommendations for improving your website’s SEO performance.
• Creating branded reports for clients or presentations.

Advantages

• Easy to use.
• Covers various aspects of SEO, both on-page and technical.
• Provides clear steps to improve your website’s SEO.
• Identifies competitor strategies and potential opportunities.

Disadvantages

• May not offer the same level of detail as dedicated SEO platforms.
• Paid plans can be costly.
• Limited mobile app functionality.

Pricing 

Source: Woorank’s SEO & Website Analysis Tool – Monthly pricing plans

Source: Woorank’s SEO & Website Analysis Tool – Yearly pricing plans

Reasons to Use

• Quick and easy SEO audit.
• Professional-looking reports to present to clients.
• Helps understand competitors’ SEO strategies and identify potential gaps.

4. Animalz Revive

Animalz Revive is a content optimization tool specializing in revitalizing old or underperforming content. It helps identify articles on your website experiencing a decline in traffic, known as content decay and provides data-driven recommendations to refresh and improve them. 

Source: Animalz Revive – Entering email address to start

Features

• Analyzing your website’s content to identify articles experiencing traffic decline.
• Suggesting specific articles for potential refresh based on data analysis and decay score.
• Connecting to your Google Analytics account for seamless data access and analysis.
• Comparing current to past traffic performance for a better understanding of decay.
• Analyzing keywords associated with declining content to suggest optimization ideas.

Advantages

• There is no cost for basic analysis and recommendations.
• Easy setup and fast content decay detection.
• Helps refresh outdated content instead of creating new.

Disadvantages

• It doesn’t compare your content to competitor strategies.
• Focuses on content decay, not all aspects of SEO.
• Relies on Google Analytics.

Pricing

• It’s a free tool.

Reasons to Use

• If you have a limited budget for SEO and want to optimize existing content.
• If you need a simple way to identify and address content decay.
• If you suspect your website has declining content impacting SEO.

5. CanIRank

CanIRank is an on-page optimization software tool that provides comprehensive analysis and recommendations. Its user-friendly interface and actionable insights make it a valuable tool for both beginners and experienced SEO professionals.

Source: CanIRank -Try CanIRank for free

Source: CanIRank Simple sign-up

Features

• Identifying relevant keywords based on search volume, competition, and trends.
• Monitoring your website’s ranking for specific keywords.
• Analyzing your website’s on-page optimization and suggesting improvements.
• Tracking your website’s backlinks and monitoring competitor backlinks.
• Technical SEO audit: Identify technical issues on your website that could hinder search engine crawlability.
• Getting recommendations for optimizing your content for specific keywords.

Advantages

• Offers a limited free version for basic features.
• Easy to navigate and understand, even for beginners.
• Covers various aspects of SEO, both on-page and technical.

Disadvantages

• Many valuable features are restricted in the free plan.
• May not offer the same level of detail as dedicated SEO platforms.
• Paid plans can be costly, especially for higher tiers.

Pricing

Source: CanIRank – Pricing models

Reasons to Use

• A user-friendly tool to start optimizing your website.
• If you’re on a budget and need a good starting point for SEO improvement.
• Offers a general understanding of your competitors’ SEO strategies.

6. Google Lighthouse

Google Lighthouse is an open-source tool that provides a comprehensive report on how well a web page performs and actionable recommendations for improvement. It is widely used by developers, SEO professionals, and website owners, offering a great quick-starting guide for usage. 

Source: Google Lighthouse – Get a comprehensive report for your website

Features

• Measuring loading speed, responsiveness, and overall performance based on Google’s web vitals metrics.
• Checking for adherence to accessibility standards.
• Analyzing code quality.
• Suggesting improvements for better search engine visibility.
• Evaluating if your website meets the criteria for becoming a PWA.
• Providing detailed reports.

Advantages

• Free and open-source.
• Runs directly in Chrome DevTools or command line.
• Covers various aspects of website quality.

Disadvantages

• Limited to lab analysis.
• It doesn’t directly compare your website to competitors.
• It requires technical knowledge.

Pricing

• A completely free tool.

Reasons to Use

• To identify and fix performance bottlenecks.
• To make your website accessible to everyone.
• To get a quick website health check.

7. Google’s Mobile-Friendly Test

As of December 4th, 2023, Google’s Mobile-Friendly Test and the Mobile Usability report in Search Console have been officially sunsetted. This means the tool and report are no longer available for use.

8. SEOquake

SEOquake is a browser extension that provides a wide range of tools for SEO. It is available for Chrome, Firefox, Opera, and Safari.

Source: SEOquake – Powerful SEO Toolbox

Features

• Providing a quick on-page SEO analysis of any web page, including title and meta description, title tag, page title, keyword density, and more.
• Analyzing backlinks.
• Analyzing social media shares.
• Tracking your website’s ranking for specific keywords in Google, Yahoo, and Bing.
• Analyzing the internal linking structure of your website.

Advantages

• It is free and easy to use.
• Provides a wide range of features for SEO analysis.
• Integrates with Google Analytics.

Disadvantages

• Not as in-depth as other SEO tools.
• It can be slow on some websites.

Pricing

• It’s a free browser extension.

Reasons to Use 

• If you are new to SEO and want a free and easy-to-use tool to get started.
• If you need a quick and easy way to analyze the on-page SEO of your website or competitors’ websites.

9. Seed Keywords

While less widely known than its paid counterparts, Seed Keywords by Red Evolution offers a unique and user-driven approach to keyword research. 

Source: Seed Keywords – Using the “Create My Scenario” tool for instant results

Features

• Defining your target audience or information objective to tailor keyword gathering.
• Generating unique personalized URLs. 
• Collecting genuine search terms.

Advantages

• Gathers accurate search terms your target audience actually uses.
• No hidden costs involved.
• Easy to set up, share, and access gathered keywords.

Disadvantages

• It relies on user participation and your network size.
• Requires active sharing and data collection, unlike automated tools.
• It doesn’t provide search volumes, competition, or other data points.

Pricing

• It operates entirely as a free service.

Reasons to Use

• To understand actual search terms.
• To discover potential subtopics for content creation.

10. Exploding Topics

Exploding Topics curates and analyzes rapidly growing trends across various industries. They also offer Exploding Topics Pro, a paid research platform that provides additional features and deeper insights.

Source: Exploding Topics – Use the right filters and discover trending topics

Features

• Curating a list of rapidly growing topics across various industries based on search data, social media mentions, and other indicators.
• Providing information about each trend, including its growth rate, potential applications, and challenges.
• Integrating user opinions and discussions around various trending topics.

Advantages

• Early trend alerts.
• Broad topic coverage
• A comprehensive free version.

Disadvantages

• Limited depth of the free version.
• Information relies on algorithms and user comments, not necessarily expert analysis.

Pricing

Source: Exploding Topics Pro – Pricing plans

Reasons to Use

• To identify emerging trends.
• To gain insights into new markets, product ideas, and content creation opportunities.
• To get inspiration and stay competitive in your industry.

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11. GTmetrix

As a popular web-based tool, GTmetrix helps to analyze your website’s speed and performance, offering valuable insights for optimization. 

Source: GTmetrix – Enter URL to analyze

Features

• Analyze your website’s loading speed.
• Provide detailed reports on performance metrics like First Contentful Paint (FCP), Largest Contentful Paint (LCP), and Time to Interactive (TTI).
• Identify specific areas for improvement, including image optimization, JavaScript minification, and cache utilization.
• Visualize the loading process.
• Leverage Google’s scoring system and recommendations for additional insights.
• Analyze your website’s performance on various mobile devices and networks.
• Capture a video of your website loading sequence for debugging purposes.

Advantages

• Easy to navigate and understand, even for beginners.
• Provides detailed reports and actionable recommendations.
• Helps ensure a good user experience for mobile visitors.

Disadvantages

• It doesn’t directly compare your performance to competitors.
• Extensive data might require deeper technical understanding.
• Higher tiers can be costly for small businesses or casual users.

Pricing

Source: GTmetrix – Pricing plans for individuals

Source: GTmetrix – Pricing plans for businesses

Reasons to Use

• To improve your website’s speed.
• To pinpoint specific areas slowing down your website.
• To ensure optimal performance across different devices and screen sizes.
• To track progress over time.
• To get detailed insights and understand the technical aspects of your website’s performance.

12. Schema.org

Schema.org is a collaborative initiative that provides a schema markup that you can add to your web pages to help search engines and other applications understand your content better.

Source: Schema.org – Structured data testing tool

Source: Schema.org – Get detailed results

Features

• Covering articles, people, products, events, organizations, etc.
• Using existing HTML tags with specific attributes.
• Leading to richer snippets in search results, potentially increasing click-through rates.

Advantages

• It displays additional information about your content.
• It facilitates navigation and understanding of your website content.
• Applies to various search engines, voice assistants, and other applications.
• It is accessible to everyone without any cost or restrictions.

Disadvantages

• May require some basic understanding of HTML and coding.
• It doesn’t guarantee a higher ranking.
• Can be complex for large websites.
• Requires ongoing maintenance as your content changes.

Pricing

• Free and open-source.

Reasons to Use

• It may lead to richer search results and potentially better ranking.
• Makes your content more understandable and accessible.
• It’s free and easy to get started.

13. Seobility

To improve their website’s search engine ranking and visibility, website owners and SEO professionals can turn to Seobility, an online SEO software and toolset.

Source: Seobility – Seobility’s main features

Features

• Crawl your website and analyze various on-page SEO factors.
• Check your website for technical SEO issues like broken links, slow loading times, and mobile-friendliness problems.
• Providing basic backlink analysis.
• Offering basic keyword research suggestions.
• Rank tracking.
• Competitor analysis.

Advantages

• It has a user-friendly interface.
• It offers a wide range of features for both on-page and technical SEO.
• It integrates with Google Analytics.

Disadvantages

• Not as in-depth as other SEO tools.
• Can be slow on some websites.

Pricing

Source: Seobility – Monthly pricing plans

Source: Seobility – Annual pricing plans

Reasons to Use

• If you are new to SEO and want a free and easy-to-use tool to get started.
• If you need a basic tool for on-page SEO analysis and rank tracking.

14. Ubersuggest

As a versatile SEO tool, Ubersuggest offers features to help you research keywords, analyze your website’s SEO, and track your competitors. 

Source: Ubersuggest – Get started with a domain or a keyword

Features

• Find keyword suggestions, search volumes, competition levels, and CPC data.
• Analyze a website’s backlink profile, top organic keywords, estimated traffic, and social media shares.
• Generate blog post topic ideas based on current trends and popular searches.
• Track your website’s ranking for specific keywords across different search engines.
• Identify technical SEO issues and potential problems affecting your website’s performance.

Advantages

• Easy to navigate and understand.
• Covers various aspects of SEO.
• Helps identify relevant and trending topics for your content creation.

Disadvantages

• Lacks some advanced features and deeper analysis options.
• The wide range of data might be overwhelming for users new to SEO.

Pricing

Source: Ubersuggest – Monthly pricing plans

Source: Ubersuggest – Lifetime pricing plans

Reasons to Use

• Helps you discover trending topics and keyword ideas.
• To understand your competitors’ SEO performance and target keywords.
• To spot potential technical SEO problems and improve your website’s health.

15. Similarweb Browser Extension

Similarweb’s browser extension offers a quick and convenient way to access valuable website traffic and engagement data on the go.

Source: Similarweb’s browser extension – Add a Chrome extension

Features

• Provide website traffic insights like estimated monthly visits, traffic sources, and audience demographics.
• Provide data for visit duration, bounce rate, and page views per visit.
• Discover the top organic and paid keywords driving traffic to the website.
• Find other websites with similar audiences or content.
• Compare traffic data and engagement metrics with competing websites.

Advantages

• Works seamlessly within your browser as an extension.
• It has a simple interface and a clear presentation of data.
• You get instant website analysis for any website you visit.

Disadvantages

• There might be privacy concerns about data collection practices related to websites visited.

Pricing

Source: Similarweb’s browser extension – Pricing plans

Reasons to Use

• To conduct quick competitor research.
• To find popular keywords and content ideas across different websites.
• To identify market trends.

16. BROWSEO

Web-based BROWSEO allows viewing web pages as search engines see them. It strips away a website’s design and visual elements, presenting only the raw HTML, text, and metadata. 

Source: BROWSEO – Enter a URL to get started

Source: BROWSEO – Get results about different types of links

Source: BROWSEO – Breakdown of headings 

Features

• Remove visual clutter like images, ads, and formatting for a focused look.
• Highlight important SEO elements like title and meta description, heading tags, internal and external links, and server response codes.
• Work directly in your web browser, with no download or software installation.

Advantages

• It helps you focus on the core content and understand the structure of a web page.
• It facilitates SEO analysis.
• Offers all features completely free of charge.
• Works on any device with a web browser.

Disadvantages

• Focused just on removing distractions and basic SEO analysis.
• Doesn’t provide in-depth data or technical SEO analysis.
• It’s not customizable.
• May not be suitable for complex websites.

Pricing

• Completely free to use, without hidden costs or limitations.

Reasons to Use

• To get a basic overview of a webpage’s SEO elements at a glance.
• To focus on the core content and structure.
• To spot missing or poorly optimized elements.
• Excellent learning tool for beginners.

17. Detailed.com

Detailed.com provides in-depth, data-driven content and data about digital marketing, SEO, and online business strategies. 

Source: Detailed.com – Subscribe for valuable SEO insights

Features

• Creates detailed case studies of successful digital marketing campaigns, providing insights into strategies, tactics, and results.
• Offers guides and tutorials on various topics related to digital marketing, SEO, and online business.
• Reviews and compares various digital marketing tools and software.
• Provides regular updates and analysis of the latest industry trends.
• Features interviews with industry experts.
• Offers downloadable resources, templates, and tools.

Advantages

• Provides in-depth content and valuable insights and strategies.
• The case studies give real-world examples of successful marketing campaigns.
• Offers valuable perspectives and advice.

Disadvantages

• Some topics may not be covered in as much detail as others.
• Pricing, features, and content may change over time.

Pricing

• Generally free, but some content or resources may require a subscription or payment.

Reasons to Use

• A valuable resource to learn digital marketing and SEO.
• Can help develop and refine digital marketing strategies.

18. Grammarly

A popular writing assistant tool, Grammarly helps users improve their grammar, punctuation, and style. 

Source: Grammarly – Grammarly results

Features

• Identify and correct over 250 grammatical errors, including typos, subject-verb agreement, comma splices, and more.
• Recommends alternative words to enhance clarity, variety, and conciseness.
• Plagiarism detection against billions of web pages.
• Tone and style adjustments for different audiences and purposes.
• Insights on how engaging and clear your writing is.
• Offering suggestions as you type.
• Integrating across websites, desktop applications, and mobile devices.

Advantages

• User-friendly interface and clear explanations for suggestions.
• Catches many grammar and punctuation errors you might miss.
• Suggests better word choices and improves sentence structure.
• Promotes consistent tone and audience awareness.
• Basic features are available for free.

Disadvantages

• May miss some grammar errors and make occasional incorrect suggestions.
• It can lead to dependence on the tool and hinder independent writing skills.
• It doesn’t fully understand the nuances of complex writing or humor.

Pricing

Source: Grammarly – Pricing Plans

Reasons to Use

• Great for catching missed errors and polishing your writing.
• Perfect for professional communication and creative writing.
• Ideal for discovering new words and refining your writing voice.

19. Google Search Console

Google’s free web service Google Search Console helps monitor, maintain, and troubleshoot your site’s presence in Google search results. It is an essential tool for any website owner looking to optimize their site for search engines.

Source: Google Search Console  – Get started with Domain or URL prefix

Features

• Monitor website traffic from Google Search, including clicks, impressions, average ranking, and click-through rates for specific keywords.
• Identify any blocked or excluded URLs and request reindexing of updated content.
• See how your website performs on mobile devices and identify any mobile-friendliness issues.
• Analyze the website’s loading speed, responsiveness, and visual stability.
• Helps you understand your link profile and identify potential link-building opportunities.

Advantages

• Free to use.
• Provides official data from Google.
• Covers various aspects of search performance.
• Notifies you about potential issues that might impact your search ranking.

Disadvantages

• It has a learning curve.
• It doesn’t guarantee a higher ranking.

Pricing

• Completely free.

Reasons to Use

• Understand how Google sees your website.
• Identify and fix technical issues that affect your website’s mobile-friendliness and loading speed.
• Analyze your backlink profile and identify opportunities to acquire valuable links.
• Stay informed about Google updates.

20. SERPerator

MobileMoxie SERPerator, a live SERP testing tool, offers insight into how Google search results appear from various locations, devices, and languages.

Source: MobileMoxie SERPerator – Get started without logging in 

Features

• Live SERP testing to see real-time Google search results as they would appear for that specific location and device.
• Track your website’s ranking for specific keywords.
• View the size and position of each search result within the SERP.
• Compare your website’s traditional ranking position with its visual position on the SERP.
• Simulate search results on various devices.
• Test search results in different languages.

Advantages

• Accurate insights on how your website appears in Google search results.
• Identifying local SEO issues.
• Monitoring competitor performance.
• Analyzing features like knowledge panels, featured snippets, and image results.

Disadvantages

• Focus solely on Google Search and not on other search engines.
• It may require some understanding of SEO concepts.

Pricing

Source: MobileMoxie SERPerator – Pricing plans

Reasons to Use

• For accurate and detailed insights into Google search results for different locations and devices.
• For active involvement in local SEO and tracking your website’s ranking in specific areas.
• To stay ahead of the competition and analyze their SERP performance.
• To understand how specific SERP elements affect your website’s visibility.

21. Google Trends

You can explore people’s global search using the free Google Trends web tool.

Source: Google Trends – Explore trending topics worldwide

Source: Google Trends – Search for interest about a particular topic

Source: Google Trends – Get geographic results

Features

• Discover trending search terms, related queries, and historical search volume data.
• Analyze the popularity of multiple keywords over time and across different regions.
• View data for specific periods, ranging from the past hour to the past decade.
• Geographic filtering for specific countries, regions, or cities.
• Compare search interests across different categories.
• Identify rising searches.
• Explore annual summaries of top searches and trends.

Advantages

• Free to use.
• Massive data source leveraging Google Search data.
• Simple and user-friendly.
• Global reach.
• Historical data.

Disadvantages

• Limited data depth for volume numbers or demographic insights.
• It can’t determine why people search for specific terms.
• It can’t directly compare competitors’ search performance.
• Over-reliance on Google Search.

Pricing

• All features are accessible without any cost.

Reasons to Use

• To identify popular topics, research keywords, and content strategy.
• To understand market trends, analyze customer demand, and make informed decisions.
• To stay updated on current events, explore global interests, and gather data for projects.

22. Rank Math

Rank Math is a popular SEO plugin for WordPress websites, offering a wide range of features to help you optimize your content for search engines and improve your website’s visibility.

Source: Rank Math – Rank Math extensive features

Features

• Assists with title tags, meta descriptions, keywords, headers, alt text, schema markup, and more.
• Suggests relevant keywords based on search volumes and competition.
• Provides tools for sitemaps, robots.txt, internal linking, on-page optimization checker for broken links, and redirection management.
• Analyzes content readability and SEO score and provides suggestions for improvement.
• Optimizes post previews for social media sharing.
• Integrates with Google Search Console, Google Analytics, and other services.

Advantages

• Easy to set up and use.
• Covers a wide range of SEO aspects.
• Helps you improve your content for better search engine performance.
• Enhances rich snippets in search results.

Disadvantages

• May not offer all the capabilities of specialized SEO software.
• May slow down your website slightly, especially with many features enabled.

Pricing

Source: Rank Math – Pricing Plans

Reasons to Use

• Optimizes your content and technical aspects for better visibility in search results.
• Saves time and resources.
• Provides insights on readability, SEO score, and keyword usage.
• Ideal for agencies or individuals managing multiple WordPress sites.

23. Screaming Frog

Screaming Frog is UK-based and renowned for its multifaceted offerings. As a creator of the SEO Spider Tool and the Log File Analyzer Tool, this agency provides cutting-edge SEO solutions and extends its reach to diverse services to elevate your online presence.

Source: Screaming Frog – Choose between Agency Services or SEO Spider Tool

Features

• SEO consultancy.
• Leveraging the SEO Spider crawling software for a meticulous technical SEO audit.
• Market and keyword research.
• Auditing for common SEO issues.

Advantages

• Comprehensive SEO consultancy services.
• In-depth keyword and market research.
• Powerful SEO Spider crawling software for technical audits.
• Onsite SEO optimization through the SEO Spider Tool and Log File Analyzer.
• A diverse array of unique services beyond standard SEO.

Disadvantages

• Pricing details for services are not transparent and require direct contact with the Screaming Frog team.
• The free plan is too limited.

Pricing

• Pricing details for Screaming Frog’s services are available upon direct contact with their team. 
• Spider Crawling software is a free tool with limited features, while to unlock advanced capabilities, you can purchase a license for $259 per year. 
• The Log File Analyzer tool comes with an annual cost of $139.

Reasons to Use

• Screaming Frog emerges as the best meta tag analyzer tool.
• It offers a suite of unique services, including search engine marketing and pay-per-click management.
• Helps with social media marketing, digital PR services, link building, conversion rate optimization, digital copywriting, and Google Analytics consultancy. 

24. Soovle

Soovle is a keyword research tool that allows you to see suggestions from multiple search engines like Google, YouTube, Amazon, Bing, and Wikipedia simultaneously.

Source: Soovle – Enter a keyword to search

Features

• Keyword suggestions from various search engines like Google, YouTube, Amazon, Bing, eBay, and Wikipedia.
• Historical search trends for keywords over time.
• Discover related searches associated with your keyword.
• Question suggestions related to your keyword.
• Choose from multiple languages for search suggestions.

Advantages

• Access to all features without any cost.
• Simple and user-friendly interface.
• Multiple search engine suggestions.
• Trend analysis.
• Related searches and questions.

Disadvantages

• Lacks advanced features like keyword research metrics and competitor analysis.
• No filtering options.
• Unclear data source and methodology.

Pricing

• Completely free to use.

Reasons to Use

• A quick and basic way to brainstorm keywords and see related searches from multiple platforms.
• A free and easy-to-use tool for keyword research.
• Good for exploring trends and discovering popular search queries.

25. ShortPixel

ShortPixel is an image optimization tool that helps reduce image file sizes while maintaining quality. 

Source: ShortPixel – Drop up to 50 files to optimize

Features

• Image compression using lossless (no quality loss) and lossy (some quality loss) compression techniques.
• Conversion to WebP format.
• Bulk optimization.
• API integration.
• Placeholder generation images for faster page loading.

Advantages

• Improved website loading speed with smaller images.
• Reduced bandwidth costs.
• Maintained image quality.
• Convenient bulk optimization.

Disadvantages

• Noticeable quality loss with high compression.

Pricing

Source: ShortPixel – Unlimited pricing plans

Source: ShortPixel – One-time pricing plans 

Reasons to Use

• To improve your website’s loading speed.
• To reduce bandwidth costs associated with image traffic.

26. Google Analytics

Google Analytics stands as one of the renowned free on-page SEO tools. It gathers crucial data from your website to craft insightful reports, contributing to informed decision-making. 

After learning what on-page SEO is, you can use this tool to track diverse website activities, including session duration, pages per session, bounce rate, and conversions, offering a comprehensive report on the origin of website traffic. 

Source: Google Analytics – Google Analytics Features

Features

• Gathering data about your website’s visitors.
• Analyzing user behavior on your website.
• Conversion tracking.
• Detecting sales performance.
• Audience segmentation.
• Real-time reporting.
• Custom reporting.
• Integration with other Google products.

Advantages

• Comprehensive tracking of website activities.
• Seamless integration with other Google products like Ads and Search Console.
• Built-in automation for predictive capabilities and proactive insights.
• Versatile reporting options.
• Advertising Workspace for optimizing campaign performance.

Cons

• The learning curve for new users to advanced analytics may be steep.
• Keyword data isn’t as extensive.

Pricing

• It’s a free tool.

Reasons to Use

• Provides detailed insights into your website traffic.
• Helps you understand how users interact with your content.
• Allows you to track conversions on your site.
• Identifies trends in your website traffic over time.

27. Reddit Keyword Research Tool

The Reddit Keyword Research Tool on HigherVisibility.com, or “Keyworddit,” is a great option for exploring keywords within specific Reddit communities.

Source: Reddit Keyword Research Tool – Using the keyword research tool

Features

• Subreddit keyword extraction from user comments and posts within that community.
• Displaying approximate monthly search volume for each keyword based on Grepwords data.
• Providing a Google search link with the keyword and subreddit name.
• Exporting extracted keywords as a CSV file for further analysis.

Advantages

• No fees or signup is required.
• Straightforward and user-friendly.
• Focused on Reddit-specific keywords.
• Contextual understanding.
• Downloadable data.

Disadvantages

• Doesn’t provide advanced keyword metrics like competition or difficulty.
• Relies on estimated search volume.
• Only shows current keyword usage, not trends or seasonality.

Pricing

• Free to use.

Reasons to Use

• If you’re creating content targeting specific Reddit communities.
• To brainstorm keyword ideas relevant to niche interests within Reddit.
• To get a quick overview of popular topics and discussions within a subreddit.

28. MozBar

From comprehensive site audits to backlink analysis and keyword research, Moz is a trusted ally for businesses seeking to enhance their online presence. It stands out as a versatile SEO tool offering various features to optimize performance on search engines. 

Source: Moz – Using the Free domain SEO metrics tool

Features

• Uncovering organic keywords within your niche.
• Competitor benchmarking and market research.
• In-depth insights into backlinks and comprehensive backlink audits.
• SEO content templates and ideas.

Advantages

• A comprehensive suite of SEO tools.
• User-friendly interface.
• Robust backlink analysis.
• Local SEO features.
• Effective competitor benchmarking.

Disadvantages

• The steeper learning curve for beginners.
• Some features may require a higher-tier subscription.

Pricing

Plan	Features	Monthly Price
Standard	3 campaigns, 300 keyword rankings, and more	$99
Medium	10 campaigns, 1,500 keyword rankings, and more	$179.99
Large	25 campaigns, 3,000 keyword rankings, and more	$299
Premium	50 campaigns, 4,500 keyword rankings, and more	$599

Reasons to Use

• Offers a keyword research tool.
• Helps you identify and fix technical issues on your website.
• Provides tools for analyzing backlinks and finding opportunities for link building.
• Offers tools for optimizing your SEO content and managing local listings.
• Provides a wealth of educational resources.

29. Yoast WordPress Plugin

Yoast is a very efficient tool for WordPress, offering a robust plug-in that optimizes web content and provides technical SEO prowess. It ensures your website secures prominent rankings on search engines like Google and fits with Google trends. 

Source: Yoast  – The #1 WordPress SEO plugin

Features

• Recommend targeted keyphrases and enhance natural readability.
• Internal linking tools.
• Facilitate regular crawls through sitemaps.

Advantages

• Seamless integration with WordPress, WooCommerce, and Shopify.
• Intuitive on-page SEO features.
• Structured data integration.

Disadvantages

• Free version limitations.
• Learning curve for beginners in SEO optimization.

Pricing

Source: Yoast – Pricing Plans

Reasons to Use

• Provides real-time feedback on your content’s SEO-friendliness as you write.
• Automatically generates an XML sitemap for your website.
• Allows you to easily customize meta titles and descriptions for each page and post.
• Includes Schema.org integration.
• Provides suggestions for internal links within your content.
• Allows you to set social media metadata for your content.

30. Panguin Tool

Barracuda Digital’s the Panguin Tool, is an SEO tool designed to help you understand Google algorithm updates, particularly targeting low-quality backlinks.

Source: Panguin Tool – Start using Panguin Tool for free

Features

• Timeline of Google Algorithm Updates.
• Overlaying historical traffic data on the update timeline.
• Provide insights into your website’s backlink profile.
• Track your website’s organic ranking for specific keywords over time.
• Data filtering by date, device, and update type.

Advantages

• Provides historical context and potential explanations for traffic fluctuations.
• Backlink analysis and disavow suggestions.
• Easy-to-use interface.

Disadvantages

• May require some understanding of SEO concepts for better interpretation.
• It doesn’t cover all aspects of SEO and Google algorithms.

Pricing

• It is an interactive and free tool, you just have to connect with your Google Analytics account.

Reasons to Use

• To control the impact of Google algorithm updates on your website.
• To analyze your backlink profile and potentially disavow harmful links.

31. Wordtracker Scout

Wordtracker Scout is a browser extension and paid online tool from Wordtracker. It helps you discover high-performing keywords directly from any webpage. 

Source: Wordtracker Scout – Find specific keywords

Features

• On-page keyword analysis.
• Displays estimated monthly search volume and competition level for discovered keywords.
• Shows a simulated Google search results page for chosen keywords.
• Trend analysis for keywords.
• Recommends additional related keywords.

Advantages

• Real-time keyword discovery.
• Comprehensive data on search volume, competition, and trends.
• Accessing features directly within your web browser.

Disadvantages

• Reliance on estimated data.
• Doesn’t provide broader keyword research capabilities.

Pricing

Source: Wordtracker Scout – Pricing Plans

Reasons to Use

• To quickly discover relevant keywords while browsing competitors or other relevant websites.
• For insights into search volume, competition, and trends for potential keywords.

32. Cloudflare

Cloudflare is a global content delivery network (CDN) and distributed denial-of-service (DDoS) mitigation service. It provides various services to help websites and web applications run faster, more reliably, and more securely. 

Source: Cloudflare – Improve control and security

Features

• Storing copies of your website’s static content on servers worldwide to improve website loading times.
• Protecting your website from DDoS attacks by filtering out malicious traffic before it reaches your origin server.
• Offering a variety of security features, such as web application firewalls (WAFs), bot management, and SSL/TLS encryption.
• Optimizing images, caching content, and minifying code.
• Providing detailed analytics about your website traffic.

Advantages

• Improved website performance, especially for visitors who are located far away from your origin server.
• Enhanced website security.
• Easy to set up and use, even for non-technical users.

Disadvantages

• It can add a slight delay to the loading of your website.

Pricing

Source: Cloudflare – Pricing Plans

Reasons to Use

• To improve the performance and security of your website.
• If you are concerned about DDoS attacks.
• If you are looking for a CDN that is easy to use and manage.

33. ChatGPT

While not traditionally classified as an SEO tool, ChatGPT‘s text generation capabilities can offer unique value for on-page content creation. 

Features

• Sparking new ideas for blog posts, product descriptions, meta descriptions, etc.
• Crafting engaging headlines or social media captions.
• Generating content that incorporates relevant keywords.

Advantages

• Quickly generates draft content or variations.
• Tailors content to specific audiences and their preferences.

Disadvantages

• Creative outputs might not always be factually accurate, requiring rigorous fact-checking and verification.
• Ensuring natural keyword integration requires careful prompting and editing.
• Doesn’t directly offer technical SEO features like backlink analysis or competitor research.

Pricing

• Free and paid versions.

Source: ChatGPT – Upgraded pricing plans

Reasons to Use

• If you are struggling with inspiration.
• If you are seeking fresh and engaging content formats.

34. BrightLocal’s Local SERP Checker

BrightLocal’s Local SERP Checker is a free tool that helps you analyze local SERPs for specific keywords and locations. 

Source: BrightLocal’s Local SERP Checker – Using the tool

Features

• Local search results retrieval.
• Viewing key details of each listed business, like name, address, phone number, website, and Google My Business profile.
• Map view of listed businesses.
• Identifying SERP features like knowledge panels, local packs, and Google Posts.
• Basic ranking tracking.

Advantages

• Simple interface with straightforward search options, suitable for beginners.
• Provides a quick overview of local competitors and dominant SERP features.
• Map visualization.

Disadvantages

• Lacks advanced features like competitor backlink analysis, keyword research, or detailed ranking tracking.
• No Historical Data.
• It relies on Google’s algorithm and might not capture all local businesses.
• Has limited filtering options.

Pricing

Source: BrightLocal’s Local SERP Checker – Pricing Plans

Reasons to Use

• Gaining basic insights into local competitors and SERP features.
• Conducting preliminary local SEO audits and keyword research.
• Monitoring local search results for occasional needs or small businesses.

35. Hunter.io

Hunter.io is a popular tool for finding email addresses associated with specific names, websites, or domains. It helps connect with individuals and build professional relationships through targeted outreach.

Source: Hunter.io – Use the Hunter tool 

Features

• Discovering associated email addresses.
• Bulk search of multiple email addresses simultaneously.
• Verification of the accuracy of the discovered email addresses.
• Domain search for all publicly available email addresses.
• Integrations with various CRM and marketing automation platforms.
• Email Finder Chrome Extension.

Advantages

• Saves time and effort compared to manual email address searches.
• Minimizes bounce rates and ensures successful outreach.
• Offers flexibility to find emails for individual contacts or entire domains.
• Streamlines workflow by connecting with your existing business tools.

Disadvantages

• Limited searches per month in the free plan.

Pricing

Source: Hunter.io – Pricing Plans

Reasons to Use

• Building professional networks.
• Finding contact information for potential job applicants.
• Reaching out to industry experts and influencers.
• Connecting with journalists and media professionals.
• Targeting specific individuals for personalized outreach.

36. Lipperhey

Lipperhey, nowadays known as DataProvider.com, is a valuable tool for budget-conscious website owners or beginners seeking a starting point for SEO optimization and business boost.

Source: DataProvider.com – Request a free demo

Features

• Tracking the popularity of websites and online services.
• Providing detailed insights into SSL certificate usage.
• Identifying and analyzing domain ownership.
• Giving a personalized view of your key metrics and trends.

Advantages

• Comprehensive website tracking.
• Detailed SSL Certificate insights.
• Domain Ownership analysis.
• Personalized metrics.

Disadvantages

• Some users may find the detailed insights and analytics overwhelming or difficult to understand without prior knowledge of SEO.

Pricing

• Offers a free demo.

Reasons to Use

• It can help users identify areas for improvement.
• The detailed SSL certificate insights can help ensure your website is secure and meets industry standards.

37. Bing Webmaster Tools

Bing Webmaster Tools is a free platform Microsoft provides to help you manage your presence in Bing search results. 

Source: Bing Webmaster Tools – Sign up for free

Source: Bing Webmaster Tools – Manual or automatic use of GSC

Features

• Identifying crawl errors, broken links, and other technical SEO issues that hinder search visibility.
• Analyzing backlinks and potential spam issues.
• Tracking keyword performance.
• Mobile-friendliness testing.
• International targeting.
• Performance reports.

Advantages

• Free to use.
• Optimizes your website specifically for Bing search.
• Complements Google Search Console.
• Provides valuable insights into your backlink profile for spam detection and link-building.

Disadvantages

• Less extensive data compared to Google Search Console.
• Limited keyword research.
• Focused on Bing only.
• The interface might be less intuitive.

Pricing

• It is one of the best free on-page SEO tools, without any subscription or payment required.

Reasons to Use

• To target Bing search users.
• To identify and fix crawl errors and other technical issues.
• To monitor the backlink profile.
• To optimize for mobile users.

38. Dareboost

Dareboost is a website speed test and analysis tool designed to help you optimize your website’s performance and user experience. While Dareboost has been discontinued, its functionalities have been integrated into Contentsquare’s Speed Analysis product, offering even more powerful features. 

Source: Dareboost – Speed analysis feature

Features

• Website speed test.
• Web performance monitoring.
• Real user monitoring.
• Performance comparison against competition.

Advantages

• Deep insights into all aspects of your website’s speed and user experience.
• Real-time monitoring.
• Actionable recommendations.

Disadvantages

• Discontinued as a standalone product.
• Might not offer in-depth content optimization suggestions.

Pricing

• Starts at $22.00 and offers a free trial.

Reasons to Use

• To improve website speed and user experience.
• To boost SEO ranking.
• To reduce bounce rates.

Discover your website’s true performance with a comprehensive SEO audit. Contact us for a free SEO site audit today!

39. Siteliner

Siteliner is a popular tool designed to help website owners analyze their content for potential plagiarism, duplicate content issues, and overall on-page SEO optimization.

Source: Siteliner – Use the tool to find duplicate content and broken links

Features

• Duplicate content check.
• Internal duplicate content analysis.
• Broken Link checker.
• Keyword analysis of density and distribution.

Advantages

• Uncovers both internal and external content similarities, minimizing plagiarism risks.
• Improves website usability and navigation by identifying and fixing broken links.
• Provides keyword analysis and meta-description feedback.

Disadvantages

• Duplicate content flags might require manual verification for accuracy.
• Requires further research and due diligence for copyright compliance.

Pricing

• One cent per page if you’re over the 250-page allowance.

Reasons to Use

• Prevent plagiarism and SEO penalties.
• Improve website usability.
• Ensure mobile-friendliness.

40. KWFinder

KWFinder is a popular keyword research tool used by SEO professionals and website owners. It helps to discover relevant keywords, analyze their competition, and optimize content for better search engine ranking. 

Source: KWFinder – Find long-tail keywords with low SEO difficulty

Features

• Exploring keyword ideas based on seed keywords, competitor websites, or topics.
• Various filters like search volume, difficulty, and cost-per-click (CPC).
• Competition analysis.
• Long-tail keyword suggestions.
• SERP overview.
• Keyword rank tracking.
• Extracting valuable data like SERP features, top keywords, and competitor information.

Advantages

• Comprehensive keyword research.
• Detecting long-tail opportunities for targeted traffic and improved conversions.
• SERP insights.

Disadvantages

• Search volume and competition data might not be 100% accurate.
• Requires SEO knowledge.

Pricing

Source: KWFinder – Pricing Plans

Reasons to Use

• To find relevant keywords with good search volume and lower competition.
• To develop targeted content.
• To improve SEO ranking.
• To analyze competitors.

41. People Also Ask

AlsoAsked.com, known as People Also Ask, is a tool designed to uncover potential content ideas and identify content gaps by delving into search intent through Google’s “People Also Ask” (PAA) feature. 

Source: AlsoAsked.com – Using the tool to find the questions

Features

• PAA Keyword research.
• Live updates about Google’s PAA suggestions.
• Providing geo-specific results.
• Bulk search of multiple keywords simultaneously.

Advantages

• Visual representation.
• Live updates.
• Tailored to local audiences and specific regions.

Disadvantages

• Only allows 3 searches per day and lacks data export.
• Focus on PAA alone.

Pricing

Source: AlsoAsked.com – Pricing Plans

Reasons to Use

• Find questions actively being asked by your target audience.
• Uncover content gaps.
• Optimize existing content.
• Stay updated on search trends.

Why On-Page SEO Matters?

On-page SEO is a critical component of the overall SEO strategy. It directly influences how search engines interpret and rank your website’s content, making it easier for users to find your site when searching for relevant information.

By optimizing on-page elements like meta tags, headings, and internal links, you can improve your site’s visibility and ranking. This leads to enhanced user experience, higher engagement, lower bounce rates, and ultimately, more conversions and business growth.

What are the Most Important Parts of On-Page SEO?

The most important parts of on-page SEO include: 

• Optimizing meta tags
• Creating high-quality, relevant content, optimized for target keywords
• Using proper heading tags
• Optimizing images with descriptive alt text
• Ensuring a user-friendly URL structure
• Incorporating internal linking to improve site navigation and crawlability
• Ensuring mobile responsiveness for a seamless user experience across devices
• Improving page load speed
  Using schema markup to enhance the visibility of your content in search results

These aspects collectively contribute to a well-optimized webpage that is both user-friendly and search engine-friendly.

Final Thoughts

The SEO tools landscape is vast and varied, offering a range of features and capabilities to help optimize your website’s on-page SEO. From keyword research to technical audits and content optimization, these tools can play a crucial role in improving your website’s visibility and ranking in search engine results. 

Whether you’re a seasoned SEO professional or just starting, leveraging the right tools can make a significant difference in your SEO strategy and, ultimately, your online success.

FAQs