How to Use AI for SEO

As a marketer, you constantly compete to gain an edge via tailored Search Engine Optimization (SEO) strategies that can increase your business or clients’ online exposure. The big question you might have been asking yourself recently is how to use AI for SEO and fine-tune an advertising campaign to achieve the desired results. 

A recent industry trend focuses on pivoting towards artificial intelligence (AI) as a tool for discovering a formula for ranking high in search engines. At the same time, many are using AI to expedite their workflow. One recent survey of marketers revealed that 45% use AI for content creation and 48% for research. 

The industry is harnessing the potential of artificial intelligence in SEO to boost ranking. Treating AI as the latest fad can be detrimental to future success. Relying on basic SEO methods such as keywords is no longer the pathway to staying relevant. Let’s explore how to use AI to improve SEO and stay a step ahead of competitors. 

Why is AI Important for SEO

The simple answer to your burning question what does AI mean for SEO is that it will perform laborious research and prepare content nearly instantly with high accuracy. Information and speed are the two most valuable resources you need to possess in today’s dynamic business environment. 

Unfortunately, time is not always an ally, and no doubt you are well aware that you are limited in how much work is achievable in a given period. An obstacle easily overcome by artificial intelligence, an all-encompassing term for technologies such as machine and deep learning, natural language processing, and other emerging tech, concerned with designing machines that can perform tasks faster and with better quality. 

Not surprisingly, as with every new technology that improves efficacy, worries have emerged, and many wonder if AI will replace SEO and eliminate jobs. In reality, AI is just another tool requiring instructions and goals, which you need to provide. It’s a powerful resource to save time and track down necessary data, but it is still not a one-stop shop for SEO.

AI’s capacity to analyze millions of data points in seconds makes it a cost-effective tool, and the early adopters will experience the most significant benefit. That’s why it’s crucial to learn how to use AI for SEO and produce content that will align with algorithm preferences to get ahead of the curve. 

How Can AI be Used in SEO

Search engines prioritize users, and packing as many keywords as possible on a page is not a tactic to decisive algorithms and attract traffic to a target website. The pillars of modern SEO are context, concepts, and customer satisfaction. Having these principles in the front view mirror is the starting stage on how to use AI for SEO optimization and boost your website’s rankings. 

Several of the advantages afforded by artificial intelligence tools include the following examples: 

• It can assist you in analyzing keywords you should target. 
• Discover recent search patterns. 
• Learn the optimum content length for a specific topic.
• Additional link-building opportunities.
• Create impressive and professional graphics in minutes for free or affordable cost. 
• Test campaigns to receive predictive analytics on what strategies work. 

Excelling in each of these segments is possible with the help of AI. It allows you to generate relevant and up-to-date content that search engines will provide users for the requested topic.  

Do Not Use AI in a Vacuum

The intelligence aspect of artificial intelligence in SEO tends to be overvalued by novices. It’s an intelligent tool, but it does not possess free will, working within boundaries provided by the end user, and basic technical limitations. You need to define your road map on how to use AI for SEO optimization before embarking on the project. Make a list of KPI objectives you want to achieve with a campaign.

Use the goals to guide the chosen application, which cannot do anything alone. Analyze and tinker with the provided AI feedback to see if it fits your plan. Do not be shy about creating different versions of metadata and headlines and testing the content to see what clicks with the Google crawlers. 

Scale SEO Projects with AI

Leveraging AI allows you to jump ahead of deadlines and scale projects without investing in extra manpower. Since the dawn of the Industrial Revolution, machines have improved productivity, and AI assumes the same role. Learning how to use AI for SEO optimization can be useful for multitasking SEO activities.  

Recommended AI Tools for SEO Campaigns

High-power AI tools boost content marketing to new levels. New software solutions are coming out weekly, and established tools are updated to provide better results. Several options to expedite your SEO workflow include:

• Ahrefs: Insight into tracking rankings, analyzing backlinks, and competitor analysis.
• Surfer SEO: AI algorithm offering data-driven recommendations for content length and keywords to optimize on-page SEO content.
• Marketmuse: Generate content briefs and improve strategies for more reach.
• ChatGPT: The fastest-growing application in history, performs initial research and can write entire blog posts on a given topic.
• Clearscope: Leverages AI to identify relevant keywords and then grades content to improve chances of ranking high.
• Hubspot: Free AI blog writer that creates engaging posts instantly.
• Jasper: Uses AI to optimize blog posts and landing pages. 
• RankMath: Suggestions for improved website indexing.
• Zutrix: Generates precise SERP data for an SEO strategy.
• Narrato: Offers content briefs with keywords and search intent.
• Topic Mojo: Recognizes trending topics for content calendars that increase traffic.
• Screaming Frog: What is AI SEO worth without an option to analyze websites and spot technical deficiencies, both areas where Screaming Frog excels.

Keyword Research with AI

Keywords are still a deciding factor in how pages rank in search engines. Tracking down the perfect combo of short or long-tail keywords remains a cornerstone of how to use AI to improve SEO and transform a previously tedious task into a seamless chore. 

Artificial intelligence can offer insight into what your audience is searching for online without sacrificing your time. You cannot scan the entire web within seconds, but machines have that ability, making it imperative to understand how to use AI for keyword research and discover what piques your target audience’s interests. 

 AI can identify patterns and submit relevant keyword recommendations and related semantic keywords, which can serve as the building blocks of future published content able to intercept website traffic from competitors. 

Different tools are available, each with its strengths and limitations. Yet, all share the prevailing concept of using AI to enhance keyword research capabilities and pinpoint phrases that will enable you to boost rankings.

How to Use AI for SEO to Personalize Content Creation 

If your goal is to create niche content, mastering how to use AI to improve SEO is the best approach to appeal to a specific user base. Delivering tailored messages that can enhance engagement is faster if you learn how to edit AI-generated blog content for SEO and spike users’ interest.

The automation of generative AI  saves countless hours and streamlines content creation. You can ask ChatGPT anything, and it will formulate a response. These tools are great resources for overcoming writer’s block and sparking new ideas for blog posts.  

Writing an article of a couple of thousand words includes editing and proofreading. It’s a time-consuming endeavor, but you can cut it short by learning how to use AI for SEO optimization. AI tools spot spelling and grammar errors and adjust your style to meet the required tone. Some options include Surfer preparing a blueprint for the piece on a given topic by outlining parameters to rank high.

Two blog post components easily outsourced to AI include meta description and the FAQ section. Answering frequent inquiries on a given topic is the best way to tap into user intent. And what is AI SEO tool if not a quick researcher of the right questions that it can answer instantly?

Do Search Engines Recognize AI Content?

As a novice, you can reasonably ask, is AI content bad for SEO content ranking? The answer is not clear-cut.  AI tools do not share their database of generated content for comparisons, making genuine identification of AI-created content impossible. 

Despite that, Google, Bing, and other search engines implement methods based on statistical probability, looking for patterns to distinguish between what is AI SEO written material and what is uniquely produced by humans. This situation raises an important consideration about what does AI mean for SEO when Google can identify the content as AI-generated.

There is no ban on publishing AI content, but search engines do not look favorably on auto-generated content and will not rank the page. From a certain aspect, that’s unfair, considering Google uses AI in search queries to fund the best match. Originality still offers value, but AI can help reach optimal results by doing most of the leg work, with writers packaging the acquired data in unique texts. 

Understand the Limitations of AI and Manage Expectations 

The buzzword artificial intelligence in SEO is viewed as a seismic event for the industry in 2024. It’s important to remind you that AI tools are nothing new and have been an integral segment of SEO for years. Software qualifying as AI performs keyword analysis. AI powers Google’s ranking, and various applications have been available for years to improve the grammar and syntax of texts, provide translation, and enhance video editing, to mention a few examples of AI solutions used for years. 

The most intriguing topic related to AI is the valid question can SEO be automated in the future. In reality, this technology is still in its infancy, although new batches of AI resources, such as ChatGPT, have indeed elevated the capacity for auto-generated content. However, they are not independent and can make mistakes. Fact-checking is necessary to ensure the data is valid. 
No guarantee exists that the data provided will impress search engine algorithms and drive traffic. Experience has shown that marketers who have dedicated time to learning how to use AI for SEO have better overall results when compared to constant methods. The industry is developing rapidly, and integrating the newest tools and strategies is a must to stay relevant online.

FAQ